The average person needs to be exposed to something about seven times before he or she will buy a product. In networking, you are the product.

Today's tip comes from my book, Don't Kiss on the Lips and Other Networking Tips (which you can find in the Publications section of my website and at Amazon.com).

_ Successful people keep in touch with the people they know. Things can get hectic during the holidays, but it is the perfect time to go through your contact list and send a brief email. It's important to remember that we are all more likely to do business with someone we know. Sending a brief note to the people you haven't seen for a while keeps you on the top of their mind and lets them take a look at your website to see what you have been up to. It's a new kind of social networking tool.