When writing an email, delivering a speech or simply engaging in a conversation, notice how many times you say the word I. Try to eliminate the word I as much as possible. Studies show that people like hearing the word you - second only to hearing their own name. When someone hears or reads the word I too often, they mentally check out of the conversation. So make a conscious effort to structure your conversation and writings to be more about the benefits to the other person and less about your agenda.
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