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Turning the tables on the job fair

3/28/2013

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If you’ve ever found yourself at a career fair, you know they can be overwhelming, regardless of which side of the table you’re standing on. As an employer, you’re faced with an endless stream of faces and resumes, all the while trying to pick out potential candidates from the masses. This process is enough to turn some employers away from career fairs entirely and stick to word-of-mouth or online recruiting, but there are some real benefits to sticking it out at a job fair. 

The first is that it gets your brand in front of people. Even if you do not find your next all-star employee, you are representing your company as an established, stable place to work.
The second benefit to job fairs is a more selfish one. You know that pushy job-seeker who shoved their resume in your face and made no effort to connect with you? You saw how ineffective that was at impressing you, so if you ever find yourself on the job hunt again, you will know what type of behavior at job fairs makes a good impression on employers. 

Career fairs may not be your favorite way to spend a day, but appreciate what they can do for you and your business!


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    Anne Saile

    Management Expert, Executive Coach, Columnist, Strategic Networker

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